Building sustainable fashion with a vintage vibe may well sound like a complicated endeavor to most, but it didn’t stop 28-year-old Eileen Tan from quitting her task to embark on the journey.
After leaving her complete-time work in the oil and fuel sector in 2019, Tan established out to make Vintagewknd a sustainable alternative to quickly vogue — all in the name of reducing the waste that she witnessed in the manner marketplace.
Her dream was to design and make vintage outfits by making use of aged materials and creating them seem model new. But that journey was not normally uncomplicated.
“It is a large amount about the mentality. Persons and companies are intrigued to [push] developments quick and hard. So, factors to do with the atmosphere get misplaced in the method — which is one thing that of training course we struggle with as perfectly, like making sustainable apparel,” Tan not too long ago explained to CNBC’s Inside E-commerce.
Tan, together with her spouse Eden Tay, 1st commenced curating and providing classic garments on a element-time foundation on on the web market Carousell in 2015. It was not until 2019, when they took the organization comprehensive time, that they started focusing on sustainability.
With all the content for their reworked clothes coming from garment squander factories and generation lines, upcycling is vital to their organization. Upcycling refers turning waste supplies or unwelcome items into some thing helpful, and in this circumstance could be luggage or garments.
The duo have due to the fact remaining Carousell to set up their possess e-commerce retail outlet and branch out to other social media accounts these types of as Instagram, exactly where they have over 34,000 followers. Their promoting efforts are now primarily concentrated on TikTok, exactly where they movie niche styling video clips based mostly on themes like Winnie the Pooh, Pokemon, and television displays from the ’90s.
When requested about the degree of demand from customers for sustainable outfits, Tan said that sizing and value details are limitations to entry as clothing are inclined to be manufactured in smaller batches, building the merchandise far more highly-priced.
“Up to 90% of customers want to purchase anything from a sustainable manufacturer or retailer. 85% of them are eager to pay out significantly additional for that,” explained Gwendolyn Lim, Companion at Bain & Company. “So, if the platform is capable to get the job done in this thought of sustainability, that could also be a game changer.”
Tan explained the customers of Vintagewknd are commonly receptive to the plan of preserving the sustainable concept — even in vogue.
Even as retailers like on the internet fashion brand Zalora have publicly manufactured sustainability a precedence, Tan hopes other organizations will also catch that eyesight. “In order to make a world wide influence, larger sized fashion companies do have to make the improve,” she claimed.