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Italian Jewelry Brand Faraone Mennella’s Reimagined Capri Retail store

Courtesy Faraone Mennella

The thoughts came quickly following the loss of life of jeweler Roberto Faraone Mennella, from most cancers, at age 48. “Are you heading to near? How will you continue?” And they arrived, states Amedeo Scognamiglio, his partner in existence and business enterprise, “from anyone. And I understand. I generally needed Roberto to be at the heart of the model and have the highlight, but we worked on all the things jointly. The organization could go on, but how?”

Faraone Mennella, the jewelry model the childhood mates proven collectively in 2001, was a collaboration that would build some of the era’s most identified pieces, including the Stella gold backlink earrings manufactured well known by Sex and the City. The brand has a several suppliers all over the entire world, all created by Roberto, but the shop at the heart of the tale is the one on By way of Fuorlovado on Capri.

The island is where by the two males, regarded by many in jewellery circles as “the boys,” hosted their yearly Fourth of July occasion and put in time with their fiercely faithful purchasers. “Seeing Roberto and Amedeo on Capri was like looking at pals with whom you decide up proper the place you remaining off, no subject how significantly time has passed,” suggests philanthropist and entrepreneur Hope Smith. “We would go on early morning hikes, swim in the sea, acquire boats to unidentified restaurants.” Hospitality was as crucial as the aesthetic.

faraone mennella
Amedeo Scognamiglio

Courtesy Faraone Mennella

But the aesthetic, in the jewellery and the keep design and style, was solid and apparent: a signature pale grey and white palette, a tasteful chandelier, and jewels, in both of those yellow gold and color­ful cabochon stones, exhibited lovingly in ­circular vitrines. “I was fearful to transform something, for sentimental good reasons,” Scognamiglio says. “But for the duration of the lockdown I put in time with our buddy the architect Marialaura Rossiello Irvine, who experienced absent via a comparable practical experience when her husband died. At 1st she too was afraid to contact Roberto’s do the job, but she realized that if we didn’t it would change into a mausoleum. If I was to continue, it would have to be an evolution. It couldn’t just end at the minute Roberto died.”

The pair worked collectively to maintain Fara­one Mennella’s spirit although also making it possible for it to evolve. The pale grey aspects became a light-weight blue. Rossiello Irvine intended a new mosaic reminiscent of Amalfi Coastline pathways to use in the course of. In numerous means the modifications are delicate, other than for just one: the light installation in the window. “My dream
was to make the Stella earring legendary,” Scognamiglio claims, “so Maria­laura reported, ‘Let’s make it a big light.’ ”

faraone mennella capri
The newly refreshed Capri boutique.

Courtesy Faraone Mennella

In accordance to Scognamiglio, two days ahead of he died, his companion puzzled if people actually comprehended what they had finished with jewelry. “For some explanation, he felt as if nobody noticed. This is my way to make him see that did not happen,” he states. “We did a person-of-a-sort parts, tiaras, and million-greenback necklaces, but possibly we have been shy about expressing our core. This earring made us who we are. I even now see girls going for walks on Capri with the earrings and the Stella necklace they purchased many years back.”

And the jewellery will proceed to come. Scognamiglio will emphasize their signature gold pieces and use the trove of drawings Roberto remaining to create new types. A documentary is in the operates, far too, to convey to their tale, which features a collection of probability encounters—with Neiman Marcus, with Patricia Field—that really do not appear to be possible in today’s environment. There will also be a get together on Capri. Comprehensive disclosure: I will be there, wearing the Stella earrings I acquired 15 a long time ago in Nina Griscom’s keep on Lexington Avenue and set on before long thereafter for meal with “the boys.”

You see, there is a estimate from me about Roberto in the window of the retailer on Capri. I hope a person working day you can go by and read it.

This story appears in the November 2021 issue of Town & Place.


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