Breaking News

This veteran-owned clothing boutique in Allen serves champagne to all shoppers of age

Trying on clothes in a new boutique in Allen comes with a merry twist: all age-appropriate shoppers are offered champagne.

CRVS just opened last month at Watters Creek in Allen, across the street from Anthropologie and Victoria’s Secret, and next door to Altar’d State.

Sometimes pronounced as “curves”, CRVS is co-owned by three women: U.S. Marine Corps veteran Tara Lugiano, U.S. Air Force veteran Sarah Maine and South African immigrant-turned-citizen Bronwyn Linder. (Maine’s husband Elijah is also an owner, but he says the women are the faces of the store.)

The trio loves to drink. After sitting with the idea and letting it ferment, they decided that bringing alcohol into their shop would help them create a fun, relaxed atmosphere. (Maine said she hasn’t been joining them recently because she’s eight months pregnant.)

But they limit customers to one glass.

“We want everyone feeling good — not drunk,” Linder said.

Tara Lugiano, left, and Bronwyn Linder make a champagne toast at CRVS Boutique in Allen. (Jason Janik/Special Contributor)(Jason Janik / Special Contributor)

But the champagne isn’t just about feeling good physically — it’s also part of carefully cultivating an environment where it feels like you’re “shopping with your girlfriend,” Maine said.

The boutique’s layout is designed to cultivate that feeling. The back of the store is a cozy space with couches you could sink into, and a table to rest a glass of champagne on.

Lugiano, who works in the store in the evenings, said she loves joining customers in the back to help them pick out the right outfit. One shopper recently returned to show off her maternity photos, since she purchased her dress from CRVS.

“That made my day,” Lugiano said.

This is exactly what they want their store to be about, they said.

“We pride ourselves off of that personal shopping experience,” Linder said.

To keep the vibe friendly and laidback, store staff aren’t paid a commission. For them, success isn’t having every customer walk out with a large bag or “everything in the store.”

“I hate walking in places where I feel like they’re trying to get that sale,” Linder said.

Instead, it’s more rewarding to have a customer leave with fewer items that fit their style, body type, size and personality, they said. (They carry standard and plus-size.)

Because three of the four owners have military ties and they collectively have almost three decades of experience serving in the military, the store offers 10% discounts to military members and their spouses.

The trio wants to open other locations across North Texas and beyond — but not this year or in the near future.

They said they’re still recovering from the “hangover” of opening up shop in Allen.

Johnny Hill is leaving the Allen ISD as chief executive officer to join the Plano ISD in a similar capacity.